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“それはトイレに必ずある、あるものがポイントになっています。答えは“鏡”です。誰しもトイレで用を足したら手を洗いますが、そのときに鏡を見て、「ちょっと髪が伸びたかな。そういえば隣に10分で済む床屋があったな。10分だったら時間的に大丈夫だからついでに切っていこう」という人が結構出てくるというわけです。人の行動と心理を読んで、上手にビジネスに活かしていると言っていいでしょう。” なぜ1000円カットのＱＢハウスは、 トイレの脇にあるのか。 技術への期待値を意識的に下げた顧客満足度戦略｜新聞記事から学ぶ経営の理論｜ダイヤモンド・オンライン (via shineheadz)

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otsune
Source: diamond.jp
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