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“過剰に便利を追い求めた一億総便利社会においては、便利であることは前提条件に過ぎない。 便利であるだけでキャズムを超えることはできないと思う。 たとえば車を持ってない人に「車があると便利だよ」といくら主張しても無意味だ。 「レンタカーでいいや」とか「タクシーでいいや」とか、他の便利手段で代替されてしまう。 レンタカー屋もタクシー会社も自動車会社もそれぞれ便利を追及しているわけなので、どれかが絶対的に便利ということはまずない。 翻ってiPhoneを見るに、あれが「便利だから」という理由で受け入れられたり、逆に「不便だから」という理由で敬遠されたりというのはナンセンスだと思うのだ。 「面白そうだから」売れているのだと思う。” 「便利」よりも「不便」で人は買い、「凄い」よりも「面白い」で人は喜ぶ - Keep Crazy;shi3zの日記 (via shi3z)

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otsune
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